An ethical basis for relationship marketing: a virtue ethics perspective
نویسندگان
چکیده
منابع مشابه
Running head: VIRTUE ETHICS AND MORAL IDENTITY Exploring the Relationship between Virtue Ethics and Moral Identity
The concept of moral identity based on virtue ethics has become an issue of considerable import in explaining moral behavior. This attempt to offer adequate explanations of the full range of morally relevant human behavior inevitably provokes boundary issues between ethics and moral psychology. In terms of the relationship between the two disciplines, some argue for “naturalized (or psychologiz...
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If one would tackle any major problem in life it is helpful to observe the comprehensive nature of the thing from an external vantage point before diving into the gritty details. This is also described as grasping the “big picture” or getting a birds-eye-view on the problem. I think that this holistic approach is helpful when dealing with ethical issues as well. In this paper I will first defin...
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PURPOSE Increased use of prenatal technologies has increased the numbers of women and partners whose fetus is diagnosed with a severe impairment. Virtue ethics provides a useful perspective to consider truth telling in this context, specifically how couples and providers interpret the diagnosis and prognosis to create truth. Virtue ethics is person-centered rather than act-centered, with moral ...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2007
ISSN: 0309-0566
DOI: 10.1108/03090560710718102